SEO & GEO
People don’t just search anymore, they ask. Questions once typed into a search bar now go to assistants, and the answer often arrives before any click. Being visible today means being understood, trusted, and cited by the systems doing the answering. We work both sides of that shift: the enduring craft of SEO — sound technical foundations, structured data, content matched to genuine intent, strength in the local results that fill your calendar — and the newer discipline of optimizing for generative and AI-driven engines, making your brand legible to machines: entities clearly defined, questions answered directly, authority they can verify and cite. One visibility strategy, spanning search engines and answer engines alike. The goal is no longer simply to rank. It’s to be the answer.
What’s involved
- Comprehensive site audits
- Keyword research & gap analysis
- Per-page optimization
- Page speed & Core Web Vitals
- Schema & structured data
- Link building
- AI-search (GEO) optimization
- Voice search optimization
- Competitive position tracking
- Penalty recovery